They fail because trust is requested before it is earned.
As you scale, small fractures in perceived safety, clarity or expectation become disproportionately expensive.
This diagnostic isolates those fractures.
A focused, independent analysis of your highest-value user journey.
We examine:
Where trust is implicitly assumed rather than established
Where compliance language triggers hesitation
Where user expectations diverge from product reality
Where friction is masking deeper misalignment
You receive a concise, prioritised assessment of material revenue risks - not a list of cosmetic improvements.
This is for fintech teams that:
Have raised Series A-C
Are actively scaling
Track funnel performance
Suspect there may be trust leakage
It is not for early MVPs or teams without measurable user data.
Full value: £3,500
Pilot Offer £2,000 (first 3 slots)
If no material revenue risk is identified, you do not pay.
Scaling fintech products amplifies whatever already exists in your product - including invisible instability.
This diagnostic ensures you are not compounding hidden trust fractures as you grow.
After 10 years increasing user trust in regulated products, we analyse your core revenue flow to identify where your ICP stops feeling safe and why.
If no meaningful revenue risk is uncovered, you don't pay.
Mobile & web service | ~800 monthly users
Examples shared are anonymised due to the sensitive and regulated nature of prior work.

“This surfaced issues we’d been circling for months but couldn’t articulate. Having the risks ranked by impact changed how we prioritised the roadmap almost immediately. It paid for itself in weeks.”
- Founder, B2C Fintech (seed-funded)


“What stood out wasn’t just identifying problems, but explaining why users hesitated and what would actually reassure them. It gave us confidence to move forward instead of debating opinions.”
- Product Lead, Regulated Financial Platform


“The doc we received was great. Clear risks, clear reasoning, clear next steps. It reduced uncertainty for our next steps. I was able to share it with the devs to get the changes in place.”
- Founder, Payments & Money Management App

We work with fintech founders who move fast. If you are scaling fast and don't want to take revenue risks with you, you're in the right place.
Guaranteed results or you don't pay
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